News

12.19.14 -  

This week, Fast Company dubbed December 25th as "the day the Internet of Things goes online en masse." AR|PR client Chris Rouland, CEO of Bastille, weighs in on the privacy and security concerns lurking in consumers' stockings this holiday. Read more

12.17.14 -  

How do you stick to a healthy routine on the go? With client Fitnet, of course! Read more about how the app, recently dubbed the "Jane Fonda of the digital age," can help in Mashable's latest health and fitness article.

12.16.14 -  

This week, client Fitnet extends its global reach to 95 percent of smartphone users by launching on Android and adding Google Chromecast integration. This exciting announcement has created lots of buzz, landing coverage in Android PoliceAndroid Central, OMG!Chrome!TechGreatest and more! The top-rated fitness app was also featured in Google Cast's app list. Way to #MakeNews!

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Blog

Not Your Mama’s PR

Some are rushing into things they don’t quite understand, others have decided to take things slow and a few have decided to stay put. And no, I’m not describing a twenty somethings love life; I’m describing the traditional PR Agency.

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Achieving Email Marketing Success (in less than 3 minutes)

For years, marketers have argued the value of email marketing, even deeming it “dying” at one point in time, but here are the facts: 91% of consumers check their emails daily, and 66% of online consumers have made a purchase as the result of an email. Additionally, 42% of businesses say email is one of their most effective lead generation channels; and for B2B marketers, 88% cite email as the most effective lead generation tactic. Alas, email marketing is not dead, nor is it something to push to the bottom of your 2015 marketing priority list.

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