August 27, 2014
Lead generation is a top priority when it comes to selling a product or service. But the question often becomes—how do we actually collect these leads? Do we buy lead lists? Attend trade shows? Use an outbound call service? Call random phone book listings?
The first three options can be pretty pricey and do not guarantee quality leads, let alone a closed deal. And I was kidding about the last one—although I’m sure there are certain sales people using this technique (including a certain gym I worked at in undergrad, but that’s for another post).
My point is, not all companies have it in the budget (especially startups) to dish out tens or hundreds of thousands of dollars on a trial-and-error method for lead gen. Fortunately, Twitter has come out with a solution that is pretty cool and really easy to set up.
August 19, 2014
What do fitness, sunshine and technology have in common? They are the three words that best describe Blair and I’s whirlwind trip to Anaheim, California last week for the IDEA World Fitness Convention with our client, Fitnet, a top rated health and fitness iOS app, which uses a biometric webcam to provide real-time feedback during video exercise.